Karen Mooney sold just about everything she owned, and only had two months’ mortgage repayment money in hand when she launched her introduction agency, Sara Eden. Initial publicity stressed Sara Eden’s “Beautiful People” image. Anyone eyeing them up at a party would assume they were already fixed up. “We certainly do have clients that are very attractive indeed but you don’t have to look like Kim Basinger or Tom Cruise to join.” Sara Eden caters for the professional and managerial classes. Clients want a monogamous relationship, whether or not it leads to marriage. People who are “switched-on and efficient” in every other area leave intimate relationships to chance, she says. “We all get a bit soft in the head as far as our love lives are concerned.”
