Latest research has revealed the impact of the pandemic on those looking for love.While this is research from the world of online dating, we anticipate that some of the trends identified are pertinent the the arena of elite dating agencies too.
- Fast-Forwarding: This heralds a much more realistic and achievable shift in expectations and a move away from the importance of looks and towards the prioritising of emotional availability by 2 in 3 of the respondents to the survey. This is wonderful news: many daters have been beguiled in the past by looks in particular. Where they are starting to look for ‘keeping’ qualities singles are much more likely to succeed in establishing meaningful relationships.
- Explori-dating: The capacity for openness when dating – looking in order to see who is out there – is another positive change. People are now searching outside what they deemed to be their type and exploring new options. This can only result in more happiness.
- Consciously Single: More than half of daters have been alone at some stage in the last 19 months and have discovered that it’s ok to be single, which suggests that intention around dating is changing. No longer is it just a case of just dating anyone – who you’re dating matters more. This more mindful approach is not only healthier, but suggests that daters have gained more insight into their own needs during the pandemic.
- Dry Dating: New habits are emerging and dating without alcohol is a slow growing emerging trend that reflects how the lack of social interaction during Covid has altered daters. With 1 in 3 saying they are willing to consider dating without alcohol, dating is sure to become more interesting, memorable and safe.
These trends are positive. With daters becoming more discerning the world of dating is just about to get a whole lot more interesting …….
